https://www.williammccainux.com/home-pursuit daily 1.0 2026-03-13 https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1d2f92a4-2788-4fa0-8222-1ed35dac9821/UJpa-5fr.jpg William McCain UX https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1710773195646-BXCCN8LBYAMPCL732R0H/Main+Flow+ALL%284%29.png William McCain UX https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1710772952910-FWJ3HIGSG3LC0LYGYODQ/demo-page%283%29.png William McCain UX https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1710772952982-X4RK53UORPAVJHQ3DBOD/Header+Section%282%29.png William McCain UX https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1710772953557-6C5WDNL8XBL135ZXFTS6/modal3%281%29.PNG William McCain UX https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1710772953653-2QHGWW47IZM8I8IWP3GX/RMS+Admin+-+Basic+Profile%281%29.png William McCain UX https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1710772955578-1PRFJ540JSXFDCVWTT9O/Version+3%281%29.png William McCain UX https://www.williammccainux.com/contact daily 0.75 2017-12-01 https://images.squarespace-cdn.com/content/v1/56d73dbac2ea51af9150258f/1456953128028-SB3VDC9247LTXYBQ929R/2-1.jpg Contact https://www.williammccainux.com/about daily 0.75 2018-08-21 https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1534863825006-Q54N3CDKL96S1BPTNMZI/fullsizeoutput_2.jpeg About https://www.williammccainux.com/resume daily 0.75 2018-01-15 https://www.williammccainux.com/portfolio daily 0.75 2026-03-17 https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/ed9fa0c2-8ff7-4cb1-9009-cd9345fefad5/Unmet+Need.png Portfolio - Interactive Visual Aid (IVA) IVA for Pharma Reps https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/7ed90c6d-863a-4852-b5d8-9cd278aee8fd/Header+with+sub+tabs.png Portfolio - Approval Queue Case Study https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/17a7114e-5e03-4d4e-8616-3eb36d16e09c/Matrix+Dashboard.png Portfolio - Platform Redesign Case study in multi-product platform redesign, including UX Research & Design. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/2c4cda66-16ea-4459-a89c-0bc3ca63aaf8/reservedapp.png Portfolio - Reserve App A case study in conversational AI https://www.williammccainux.com/about-1 daily 0.75 2024-01-10 https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/6c84f1bf-f88a-4bc9-b432-75e630cdcee5/412368670_369525949123959_1974181511795803127_n.jpg About - As an UX Designer I want to design digital products and tools that improves people’s lives and helps them achieve their goals. https://www.williammccainux.com/home daily 0.75 2024-01-10 https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/bdd61d18-e1b3-4e74-a13d-a7fd3b3ad9b4/412368670_369525949123959_1974181511795803127_n.jpg Home - Hello, I'm a UX Designer living in the Triangle area of North Carolina. I enjoy talking complex problems and offering elegant yet to-the-point solutions. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/2a789466-1fba-4278-a513-df8cb2c1f0f1/demo-page.png Home - UX Design, Architecture, and Strategy. Design goals should always express both the needs of the user and the needs of the business. It is critical to balance vision with the reality of resources, budgets, and deadlines. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/e54323a7-d2d8-4028-81b3-b7417aead02e/demo-page2.png Home - Simplify. Make scalable. Grow. Design does not need to be overly complicated. Extenuate features that help users most, create a baseline around scalable design architecture that will make it easy to grow the product for future opportunities. https://www.williammccainux.com/resume-1 daily 0.75 2024-03-18 https://www.williammccainux.com/reserved daily 0.75 2024-03-18 https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1539702633594-KEYQ2ZI3ZMU0CBPX8QY5/Reserve+App+Design+Slides+copy.png Reserved App https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1539702678598-JYPM1I4G2AR0MN7NVSHT/Reserve+App+Design+Slides+%282%29.png Reserved App https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1539702727764-UKU9I7T8L64L9OGCNZK1/Reserve+App+Design+Slides+%288%29.png Reserved App https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1539702769368-5ULSLHSNWANYFICBYQSX/Reserve+App+Design+Slides+%284%29.png Reserved App https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1539702812474-QRS8L3NXREO5C4ZLNJX7/Reserve+App+Design+Slides+%289%29.png Reserved App https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1539702882118-FDQLRC33TRYMZEBJ9E98/image-asset.png Reserved App https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1539703014245-DYW7TW9RQRECTWCBUZLD/image-asset.png Reserved App https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1539703038152-0E3YD7U0E610HBGTHEP6/Reserve+App+Design+Slides+%2813%29.png Reserved App https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1539703058919-RRSRHDH0S4M4EF3WRNYR/Reserve+App+Design+Slides+%2815%29.png Reserved App https://www.williammccainux.com/platformredesign daily 0.75 2024-05-21 https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/676b4c40-e87c-4291-afe8-0964939a0a25/Screenshot+2024-05-21+111440.png Wholisic Platform Redesign - UX Architecture Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1f77f9c1-096a-4263-ae15-5f9f35f7160d/newworkflow.png Wholisic Platform Redesign - UX Architecture Case Study - New User Journeys Many of the user journeys through our product had not been mapped out before. Many clients were more than happy to share their workflow and their frustrating in order to improve the product. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/8a9b0b42-dd08-40eb-a57b-e23fdce445ec/screenshot+replacement.png Wholisic Platform Redesign - UX Architecture Case Study - Personas were critical Our product suite serves a variety of roles. It was important for us to take into account each of those roles, their challenges and commonalities. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/5217518e-54c5-442d-be88-3869857e9f3a/Matrix+Dashboard+%E2%80%93+1.png Wholisic Platform Redesign - UX Architecture Case Study - We started to bring together our ideas to design a new product eco-system https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1704239340511-C2R7IL7ODUEE38F071N6/CRM+Concept+1.png Wholisic Platform Redesign - UX Architecture Case Study https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1704239570607-73K7NPOTX1K52D2BJZYV/Contact+Page+-+Message+Sent.png Wholisic Platform Redesign - UX Architecture Case Study https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1704239825726-L6X54F6NKFMV3Y6AYMB3/Creator+-+Concept.png Wholisic Platform Redesign - UX Architecture Case Study https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1704291234165-VENYU9NJB3D5N8XLF282/Header+Section%281%29.png Wholisic Platform Redesign - UX Architecture Case Study https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1704246382337-YNWJIY3BXII3H378A9IZ/modals.PNG Wholisic Platform Redesign - UX Architecture Case Study https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1704246386816-IMLCR3DRWVJG9KO0BK2R/modal2.PNG Wholisic Platform Redesign - UX Architecture Case Study https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1704246392987-OG4SLYG77V49SZ08Y81H/modal3.PNG Wholisic Platform Redesign - UX Architecture Case Study https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/bb3cd7d6-51fe-4c76-84fb-1f54b1df4a1c/Design+Process+Example%281%29.png Wholisic Platform Redesign - UX Architecture Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1704246133099-2TNJCYHU4RYDRI2MV1RM/Main+Flow+ALL.png Wholisic Platform Redesign - UX Architecture Case Study https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1704246138987-BSPLAP1O1AXBB23VFC1G/Coverage+Default.png Wholisic Platform Redesign - UX Architecture Case Study https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1704246143570-VKHJL3VPY6ERZYRB3EQG/RMS+Admin+-+Basic+Profile.png Wholisic Platform Redesign - UX Architecture Case Study https://www.williammccainux.com/new-page daily 0.75 2024-03-13 https://www.williammccainux.com/designsystem-case-study daily 0.75 2024-03-19 https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1704386764398-JA7WNYDSYMU6KPXH3HBJ/IMG_1402.jpg Design System Case Study https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1704386767035-Z0CU65R3RKGA4C1NILWG/IMG_1400.jpg Design System Case Study https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/27c69763-df37-47e0-be12-03740237e783/Original+Ideation+%282%29.png Design System Case Study - We started with using some pre-existing design assets from other platforms but quickly wanted to evolve this new idea in a different direction. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/8b3819ae-e175-4497-a044-57bb343f2ad1/Version+3.png Design System Case Study - We then started to work on exploring different layout options, looking at different features and types of content. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/7063a621-c08e-40a9-b7c3-e4f270d51c5d/Version+1.png Design System Case Study - I worked in tandem directly with the Product Owner to create new iterations in real time as we discussed them. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/c0f834e3-a679-476d-8eb6-7099a95bba89/researchstore.png Design System Case Study - We wrapped up the session by taking a quick look into exploring potential user flows and interaction design. Whatever it is, the way you tell your story online can make all the difference. https://www.williammccainux.com/approval-queue-design-case-study daily 0.75 2024-05-21 https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/14ad9a8f-4ef4-4ad0-8761-005c583ca95d/approval+queue+list+item.PNG Approval Queue - Design Case Study https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/bdb103fa-0b76-4975-9add-874d8a8a5ad7/Desktop+-+1.png Approval Queue - Design Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/cdcc2aa9-656e-4bdd-a851-0c2d7ec6b7b4/Frame+228.png Approval Queue - Design Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/482ed5e0-56bf-44ca-881a-a3833be1966e/User+Persona.png Approval Queue - Design Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/bf3626c7-ec3f-4229-b6cb-3377dbec5be3/Author+Queue+Zones.png Approval Queue - Design Case Study - I put forward some concept wires focusing different zones in the layout around key problems users were trying to solve. Namely, (A) document prioritization, (B) document table containing columns with key info, and (C) a side drawer for tasks/workflows. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/5faa1aad-98be-457d-a8dc-fb93689d659c/early+mockup.png Approval Queue - Design Case Study - The design phase continued with a series of rapid iterations and active discussions around the best way to implement different features. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/19494878-943c-4a62-b6ff-2a1c5a73519b/early+mockup2.png Approval Queue - Design Case Study - We moved rapidly and started figuring out how Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/5fb0e975-4fe1-4493-b8e4-1b585ad7db4c/Header+with+sub+tabs.png Approval Queue - Design Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/c56468c4-0e20-4cee-94a9-c9969a29f51a/tabs%26chips.png Approval Queue - Design Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/cf3adc88-90de-4194-a73f-9284d60f2504/edit+columns.png Approval Queue - Design Case Study - Adding new features… We were able to add several really cool new features that further helped users to adjust the queue to their needs. For example, we added the ability for users to select/de-select columns and reorder them in the queue. This meant that users could always prioritize the information most relevant to them and cut down on clutter. This feature was very well received by our users. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/1a6e8b87-f059-4f23-9596-d9ebabd45ee4/Screenshot+2024-05-03+131919.png Approval Queue - Design Case Study - Simplified Workflows We were able to simplify workflows so that users could simply click on a row and change the stage of the document, view errors, or change distribution options very easily. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/23c068f5-f8f8-4d93-b274-e8db94eb5a02/approval+queue+list+item.PNG Approval Queue - Design Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a2176a06f4ca3a351dca6d5/8099ade5-a42f-4606-84ad-6c2b282133d3/Header+with+sub+tabs.png Approval Queue - Design Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference.